// Skip tracing
Skip tracing for real estate investors
Reach owners of off-market properties before they list. Build the list around motivation and equity, skip trace, verify, and DNC-scrub before you market.
The short answer
Real-estate investors use skip tracing to reach owners of off-market properties, the ones that never hit the MLS. You build a list around motivation and equity, skip trace the owners for current phones and emails, verify the results, and scrub against Do-Not-Call before you market to them.
Off-market is where the margin is
On-market deals are priced by competition. Off-market deals come from owners who haven't listed and may not have thought about selling, which is exactly why they're worth reaching directly. Skip tracing is how an investor gets from a county parcel list to the owner's cell phone.
Match the list to your strategy
A flipper wants distressed and high-equity properties; a buy-and-hold investor might want tired landlords or absentee owners in a target zip. Pull the list that fits the buy box, because the trace and the outreach are only as good as the targeting underneath them.
Verify before you spend on outreach
Every dead number and bounced email is wasted outreach budget. Validating phones and emails before a mail, call, or text campaign keeps your spend on contacts that actually exist, and it protects your sending reputation and your TCPA position.
Where Trackyr fits
Bring your skip-traced investor list to Trackyr and it verifies and DNC-scrubs it before you dial. It's the quality-control layer between the raw data pull and the campaign, so you're not paying to contact numbers that are dead or off-limits.
// Common questions
Answered.
How do real estate investors use skip tracing?+
To find and reach owners of off-market properties directly. They build a list around motivation and equity, skip trace the owners for current contact info, verify it, and market to them before the property ever lists.
Is skip tracing legal for real estate investing?+
Yes. Finding a property owner to market an offer is a non-FCRA use, so it's allowed. The outreach still falls under the TCPA and Do-Not-Call rules, so scrub before you contact anyone.
// Keep reading
More on skip tracing.
Skip tracing laws in California: licensing, privacy, and DNC rules
Is skip tracing legal in California? Do you need a license? Here's California's PI-licensing status, privacy law, and telemarketing rules, plus the federal rules that always apply.
Read →Skip tracing laws in Texas: licensing, privacy, and DNC rules
Is skip tracing legal in Texas? Do you need a license? Here's Texas's PI-licensing status, privacy law, and telemarketing rules, plus the federal rules that always apply.
Read →Skip tracing laws in Florida: licensing, privacy, and DNC rules
Is skip tracing legal in Florida? Do you need a license? Here's Florida's PI-licensing status, privacy law, and telemarketing rules, plus the federal rules that always apply.
Read →Put this into practice.
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