// Enrichment & reverse-append
Contact & lead enrichment — turn a thin record into a complete, verified contact.
A name and a maybe-email isn't a lead. Enrichment fills the gaps — a verified mobile, the firmographics, the cross-platform handles — until the record is something you can actually act on.
Trackyr is a creator + B2B contact-discovery platform: it finds and verifies emails and phone numbers from one shared pool, priced per use — no seats, no annual lock-in — at a fraction of legacy sales-intelligence pricing.
The short answer
Lead enrichment completes a partial contact record. Trackyr enriches in three ways: reverse-append turns a verified email into a line-typed mobile; firmographic enrichment fills company size, industry, revenue, and role for B2B records; and identity stitching links a contact's handles across Instagram, TikTok, YouTube, and LinkedIn into one record. Every appended field is verified, with provenance for where it came from.
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// Common questions
Enrichment, answered.
What does enrichment add to a contact?+
A verified mobile (via reverse-append), B2B firmographics (company size, industry, revenue, role), and cross-platform handles stitched into a single identity — each field carrying provenance for how it was found.
How does reverse-append fit into enrichment?+
It's the highest-value enrichment step: a verified email becomes a verified mobile, opening SMS and call channels on a contact you only had an email for. It's 10 credits and only charges on a verified match.
Can I enrich the contacts I've pulled?+
Yes — select contacts in your library and Trackyr appends verified phones, firmographics, and stitched handles, then exports the completed records to CSV, a webhook, or your CRM. Enrichment runs on the leads already in your pool, not an external upload.
Is enriched data kept fresh?+
Appended methods are re-verifiable on demand like the rest of the pool, so an enriched record doesn't silently rot after the first pass.
What does enrichment cost per record?+
You pay only for the value-add work: reverse-append is 10 credits and charges only on a verified match, email verify is 2 credits, and phone verify is 3. Firmographics and handle-stitching on a contact the pool already holds add no extra credit cost.
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