// Glossary
Firmographics
Descriptive attributes of a company, like industry, size, revenue, and location, used to target B2B accounts.
Definition
Firmographics are the descriptive characteristics of an organization, such as industry, employee count, revenue, location, and growth stage. They're the company-level equivalent of demographics for people. B2B teams use firmographics to define their ideal customer profile and filter lead lists down to accounts that fit, so outreach focuses on companies most likely to buy rather than a broad untargeted list.