// Glossary
Firmographics
Descriptive attributes of a company, like industry, size, revenue, and location, used to target B2B accounts.
Definition
Firmographics are the descriptive characteristics of an organization, such as industry, employee count, revenue, location, and growth stage. They're the company-level equivalent of demographics for people. B2B teams use firmographics to define their ideal customer profile and filter lead lists down to accounts that fit, so outreach focuses on companies most likely to buy rather than a broad untargeted list.
What firmographics let you do
Firmographics are the company-level attributes you segment B2B contacts by: industry, company size (headcount), revenue, location, and sometimes tech stack or funding stage. They're the B2B equivalent of demographics. Their value is precision — filtering a contact database to your exact ideal customer profile so you reach the right decision-makers at the right companies, rather than spraying a broad list. Every Trackyr B2B contact exports with firmographics attached so you can filter before you spend.
Common questions
What's the difference between firmographics and demographics?+
Demographics describe individuals (age, role); firmographics describe the company (industry, size, revenue, location). B2B targeting relies mostly on firmographics.
Why are firmographics important for outreach?+
They let you filter to your ideal customer profile, so you contact decision-makers at companies that actually fit — which lifts reply rates and keeps you from wasting sends.
Put firmographics to work.
Trackyr finds and verifies creator + B2B contacts from one shared pool — pool pulls are free, and you only pay for fresh discovery. Plans from $19/mo.