// Glossary
Cold Outreach
Proactively contacting prospects you have no relationship with across email, phone, or social to generate leads.
Definition
Cold outreach is the broad practice of initiating contact with prospects who haven't engaged with you, across channels like email, phone, LinkedIn, or SMS. It spans cold email, cold calling, and social selling. Effective cold outreach starts with an accurate, verified, well-targeted list matched to your ICP, then respects compliance rules per channel. Data quality and contactability matter more than volume for reply rates.