// Glossary
Ideal Customer Profile (ICP)
A definition of the company and buyer most likely to become a high-value customer, used to focus targeting.
Definition
An Ideal Customer Profile (ICP) is a description of the type of company, and often the specific role, that gets the most value from your product and is most likely to buy and stay. It's built from firmographics, behavior, and traits of your best existing customers. A clear ICP focuses prospecting and enrichment so teams build lists of fitting accounts instead of spraying outreach across mismatched leads.