// Glossary
Follower-Graph Snowball
Discovering similar creators by expanding outward from one account through its followers and connections.
Definition
Follower-graph snowball is a discovery method that starts from a seed account on a social platform and expands outward through its followers, followings, and related accounts to surface similar creators in the same niche. Each newly found account can seed the next round, snowballing the list. It's useful for building creator audiences when you have one good example but no keyword. Yield varies by platform and seed quality.