// Glossary
Niche Tag
A category label applied to a creator, like fitness or beauty, used to filter and segment creator lists.
Definition
A niche tag is a topical category assigned to a creator, such as fitness, beauty, gaming, finance, or travel, that classifies the kind of content they make and the audience they reach. Tagging lets you filter a large pool of creators down to the niche relevant to a campaign or partnership. Trackyr applies niche tags during discovery so creator lists can be segmented by category alongside platform and contactability.