// Guide
What Are Firmographics (and How to Filter By Them)?
Last verified · 2026-06-24
The short answer
Firmographics are company-level attributes used to segment B2B accounts: industry, employee headcount, revenue, location, growth stage, and technology stack. They're the B2B equivalent of demographics. You filter by firmographics to target the right accounts, then layer job-title filters to reach the right people inside them. Trackyr's B2B people search filters by firmographics and role together.
Firmographics are demographics for companies
Where demographics describe a person (age, location, income), firmographics describe an organization. They're the foundation of B2B targeting because your buyer's company shape predicts whether they need what you sell.
The core firmographic attributes
| Attribute | Example | Use |
|---|---|---|
| Industry | SaaS, healthcare | Message relevance |
| Headcount | 11-50 employees | Buying complexity |
| Revenue | $1M-$10M | Budget signal |
| Location | United States | Timezone, compliance |
| Growth stage | Series A | Urgency of need |
Filter accounts first, then people
The right sequence is account-first: use firmographics to narrow to the companies that fit, then apply job-title filters to find the decision-makers inside them. Doing it the other way produces a list of right-title people at wrong-fit companies.
Combine for precision
- Set firmographic filters to define the target account set.
- Layer title and seniority filters to find the buyers.
- Verify each contact's email and phone.
- Score contactability and export the tight list.
More on this topic: B2B leads →
// Common questions
Answered.
What's the difference between firmographics and demographics?+
Firmographics describe a company (industry, size, revenue, location). Demographics describe a person. B2B targeting starts firmographic, then narrows to the right people by title.
Which firmographic matters most?+
It depends on your offer, but industry and headcount are the most common primary filters because they predict relevance and buying complexity.
Can I filter by firmographics and title together?+
Yes. Trackyr's B2B people search combines firmographic and role filters in one query so you target the right person at the right company.
Put it into practice.
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