// Glossary
CCPA / CPRA
California's privacy laws giving residents rights to know, delete, and opt out of the sale of their personal data.
Definition
The California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), gives California residents rights over their personal information, including the right to know what's collected, to delete it, to correct it, and to opt out of its sale or sharing. Businesses meeting certain thresholds must honor these requests and disclose data practices. It shapes how lead data on Californians can be collected, sold, and used.