// Glossary
CCPA / CPRA
California's privacy laws giving residents rights to know, delete, and opt out of the sale of their personal data.
Definition
The California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), gives California residents rights over their personal information, including the right to know what's collected, to delete it, to correct it, and to opt out of its sale or sharing. Businesses meeting certain thresholds must honor these requests and disclose data practices. It shapes how lead data on Californians can be collected, sold, and used.
CCPA/CPRA for contact data
The CCPA, expanded by the CPRA, is California's privacy law giving residents rights over their personal information — to know what's collected, to delete it, and to opt out of its sale or sharing. For outreach that means handling deletion requests within the statutory window, keeping provenance, and honoring opt-outs across your data. Trackyr exposes a public DSAR endpoint to handle deletion requests within the CCPA window. This is general information, not legal advice.
Common questions
Who does CCPA/CPRA apply to?+
Businesses meeting certain thresholds that handle personal information of California residents. Even if you're outside California, if you contact California residents it can apply.
What is a DSAR under CCPA?+
A Data Subject Access Request — a person exercising their right to know, access, or delete their personal information. Businesses must respond within the statutory window.
Put ccpa / cpra to work.
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