// Glossary
GDPR
The EU data-protection law governing how personal data of people in the EU is collected, processed, and stored.
Definition
The General Data Protection Regulation (GDPR) is the European Union's data-protection law. It governs the processing of personal data of people in the EU, requiring a lawful basis (such as consent or legitimate interest), data-subject rights like access and erasure, transparency, and accountability. It applies to any organization handling the data of people in the EU regardless of where the company sits. Lead data on EU contacts must be sourced and handled under a valid GDPR basis.