// Glossary
GDPR
The EU data-protection law governing how personal data of people in the EU is collected, processed, and stored.
Definition
The General Data Protection Regulation (GDPR) is the European Union's data-protection law. It governs the processing of personal data of people in the EU, requiring a lawful basis (such as consent or legitimate interest), data-subject rights like access and erasure, transparency, and accountability. It applies to any organization handling the data of people in the EU regardless of where the company sits. Lead data on EU contacts must be sourced and handled under a valid GDPR basis.
GDPR and cold outreach
The GDPR is the EU's data-protection law, governing how you process personal data of people in the EU/EEA. For B2B outreach it means having a lawful basis (often legitimate interest for relevant business contact), honoring data-subject rights including access and erasure, keeping provenance on where data came from, and suppressing anyone who objects. It doesn't ban cold email outright, but it raises the bar on transparency, minimization, and the right to be forgotten. This is general information, not legal advice.
Common questions
Does GDPR ban cold email?+
No. GDPR permits B2B outreach with a lawful basis (commonly legitimate interest for relevant contacts), but requires transparency, a way to object, and honoring erasure requests. Rules are stricter for consumers than business contacts.
What rights does GDPR give contacts?+
Access, rectification, erasure (right to be forgotten), objection, and portability, among others. Outreach tools should route deletion requests and suppress objecting contacts promptly.
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