// Glossary
B2B Leads
Business contacts at target companies, identified by role and firmographics, for sales prospecting.
Definition
B2B leads are contacts at businesses, identified as potential buyers based on their role, seniority, and the firmographics of their company. Unlike consumer leads, they're targeted by job function and account fit against an ideal customer profile. Building B2B lead lists involves finding the right people, appending verified work emails and phones, and enriching with firmographic and intent signals to prioritize outreach.
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