// Glossary
Intent Data
Signals that a company or person is actively researching a solution, indicating they may be ready to buy.
Definition
Intent data is behavioral signal that suggests a buyer is in-market, such as researching relevant topics, visiting comparison pages, or engaging with content in your category. First-party intent comes from your own properties; third-party intent is aggregated across the web by providers. Sales and marketing teams layer intent over their ICP to prioritize accounts showing active interest, improving timing and reply rates on outreach.